How we launched a study that helped Wendy's fry the competition

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Battle of the Fries: Wendy’s Takes On Their Largest Competitor Through Product Claims
After Wendy’s created their new hot and crispy fry, Wendy’s wanted evidence that consumers preferred their new fry recipe over their largest competitor for advertising purposes.


Curion provided the research and testing to transform Wendy’s hunch their fries would outperform their competitors fries into a powerful, data-based advertising claim.



The results from our study granted Wendy’s claim alignment with the current ASTM Standard Guide for Sensory Claims Substantiation. Backed by the weight of Curion’s research, Wendy’s can publicly settle the battle of the fries through advertising to increase market share.