Insights
- Our study findings significantly affirmed consumers’ affinity for Wendy’s new fry offering over McDonald’s.
- Consumers who preferred Wendy’s hot and crispy fries outnumbered those who favored McDonald’s fries at a ratio of almost 2:1.
Results
The results from our study granted Wendy’s claim alignment with the current ASTM Standard Guide for Sensory Claims Substantiation. Backed by the weight of Curion’s research, Wendy’s can publicly settle the battle of the fries through advertising to increase market share.
