“The most revered food and beverage companies are having to evolve how they create new products to stand out on the shelf. With this evolving creation process, our research methods must also evolve…”
“We have brought in professionals from leading Fortune 500 companies, including leading data companies and airlines as we need support to continue our growth and continue to develop and introduce new products.”
How consumers buy and experience food is changing with the emergence of online shopping and a busy on-the-go culture, so it only makes sense that how companies test potential new products also evolves to better align with modern usage and values, according to consumer insight and product testing firm Curion.
“As the future of sensory product testing is replaced with big data, Alyssa will help to guide Curion through this evolution and build a process that will be second to none in the industry for our clients and help them to utilize data as an accurate and measurable indicator.”
Curion Insights, a Deerfield, Illinois-based consumer insights research firm, will pursue bolt-on acquisitions as it looks to triple in size by 2021, CEO Sean Bisceglia said.
I am excited to be a part of Curion’s vision,” says Jordan, “and I look forward to adding my signature to this vital endeavor. Consumer insights are the guidepost for all new product innovation.”
“With eFive, we are providing a sophisticated platform for sensory testing that emerging brands can leverage to take innovation to market with speed — and backed by consumer insight.”
CFBN announces its newest Cornerstone member, Deerfield based Curion, www.curioninsights.com, a leader in sensory and consumer product research to top companies across the United States.
