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Our research has revealed that the most accurate consumer insights are born from people interacting with products in their day-to-day lives:
Consumer insights are most authentic when product testing happens in real-world settings
“With our key strategic initiative of Life Labs, a disruptive approach to in-context research, Patricia will be critical in our growth.”
“We’re delighted to have Greg join our team. His strengths include both the ability to think and plan at the strategic level and to manage the day-to-day, tactical challenges of rapidly changing organizations. His experience and drive will help Curion as we introduce disruptive tools for our clients and grow our footprint.”
“The most revered food and beverage companies are having to evolve how they create new products to stand out on the shelf. With this evolving creation process, our research methods must also evolve…”
“We have brought in professionals from leading Fortune 500 companies, including leading data companies and airlines as we need support to continue our growth and continue to develop and introduce new products.”
How consumers buy and experience food is changing with the emergence of online shopping and a busy on-the-go culture, so it only makes sense that how companies test potential new products also evolves to better align with modern usage and values, according to consumer insight and product testing firm Curion.
“As the future of sensory product testing is replaced with big data, Alyssa will help to guide Curion through this evolution and build a process that will be second to none in the industry for our clients and help them to utilize data as an accurate and measurable indicator.”
Andrew Livermore has been named Senior Vice President of Product & Client Services Strategy
Curion Insights, a Deerfield, Illinois-based consumer insights research firm, will pursue bolt-on acquisitions as it looks to triple in size by 2021, CEO Sean Bisceglia said.
“Kari has worked with global brands, and she will be a great asset as we seek to expand our current client base with large, global clients,”
“Consumer insights are the rocket fuel that drive business today,”