Greg Silich has been named at COO at Chicago-based Curion Insights, https://www.curioninsights.com, the world class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.
Silich has held multiple C-Level roles throughout the course of his career, and has served as a senior executive with vast experience in categories such as B-to-B services, technology and market research. He is joining Curion to scale it’s rapid growth, as he will be responsible for providing strategic direction for the company’s existing client business and for the company’s operational units. In his new role, Silich reunites with Curion CEO, Sean Bisceglia. Over the last 25 years, they worked together at Leo Burnett and since, sat on countless Corporate Boards for fast growth companies.
“Consumer insights are the rocket fuel that drive business today,” says Silich. “I am thrilled to again be working with Sean and his team. Curion partners with 65% of Fortune 500 CPG companies, all leaders in their categories. The combined strength of their talent, methodologies and marketers, position Curion as a true disrupter. I look forward to contributing to their growth.”
Sean Bisceglia adds, “We’re delighted to have Greg join our team. His strengths include both the ability to think and plan at the strategic level and to manage the day-to-day, tactical challenges of rapidly changing organizations. His experience and drive will help Curion as we introduce disruptive tools for our clients and grow our footprint.”
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.
Lisa Spathis, Lisa Spathis Public Relations, Inc.,