Illuminsight: Uncover the consumer trends defining “what’s next”
Consumers are evolving fast, and their expectations are shifting. Brands that connect deeply, innovate (big or small), and align with emerging behaviors will lead the market.
Curion’s exclusive Illuminsight Consumer Trends Infographics for 2025 reveals the top trends that will define the future of product development, branding, and consumer engagement.
Inside, you’ll discover the 5 key consumer trends shaping product innovation and brand strategy, with 15 strategic directions to guide your next move.
Here's what you'll get:
- See real brands in action. Each trend includes hand-picked examples of new products and innovations aligning with consumer demand.
- Know what consumers want before they do. Stay ahead of shifting preferences with trends that look years into the future.
- Design products and experiences that resonate. Inspire your teams with consumer trends that will spark deeper conversations.
Get excusive access to our Illuminsight Consumer Trends 2025 infographics
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About Curion
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
