When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. Daniel Perez, Senior Manager of Consumer Insights at Grupo Bimbo, took the stage with Katie Fellows, SVP of Client Services at Curion during Quirks NY on July 19th.

If everyone is disrupting, how does one stand out? Consumer behavior and purchasing has been upended by historical and social events throughout history, and brands respond with increased competition to the point where even disruption has become commoditized. Curion's Michael Nestrud, PhD., VP of Strategic Accounts, spoke on stage with Campbell's Frank Rapacki, Director of Front of Funnel Innovation & Sensory Design at FEI 2023 in this session: Front End of Innovation: Breaking through in a market of disruptors.

Consumer research can often feel daunting and out of reach for many breweries looking to get feedback on product quality or acceptability during new product development, especially when resources are scarce. ASBC hosts a workshop where Molson Coors Beverage Company moderates alongside Curion to describe the benefits of consumer research, how to define the test objective, and how to organize and execute tap room surveys, focus groups, and Central Location Tests (CLT)/ Home Use Tests (HUT) at a low cost.

Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that consumers love.

Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision.

The Fast Casual Executive Summit brings together an experienced group of restaurant professionals whose common interests and concerns are brought to the table for open discussion in a fun and relaxing environment.

Two-day gatherings of client-side researchers and their vendor partners, Quirks Events feature concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively expo hall forms the center of the action.

CRMC 2022 is the premier retail marketing event of the year. Network with marketers from over 180 retail brands.

Register now to hear Curion's session on powering true product understanding across markets and category while spending less.