Join Curion and Canvs AI as we explore how trusted AI can benefit product testing to deliver true and unbiased analysis during Quirks Chicago on Tuesday, March 26, 2024.
Can you trust AI to generate critical insights? While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why at scale. But researchers also need to know they can trust AI to deliver true and unbiased analysis.
In this session you’ll hear how AI is being used to generate critical insights from unstructured consumer feedback across several key use cases, from research community feedback to unlocking core insights value from survey open ends. The session will explore the intersection between AI magic and trust and the opportunity to learn about AI’s real-world application in market research and insights. Gain knowledge on how to harness AI to foster customer empathy and accelerate your own insights discovery process.
Three takeaways:
- Real-world adoption of AI-powered insights across three key research use cases
- How generative AI can be used to accelerate insights discovery, bringing a narrative-first approach to insights discovery.
- Understand the “trust-magic matrix” of generative AI for market research and how to achieve high-trust AI insights.
About Quirks:
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
