Events & News

Quirk’s NY: Unlocking the power of historical data to drive insight, innovation and partnership

Discover how L'Oréal and Curion leverage historical data to drive product innovation at Quirk's New York. Learn how L’Oréal's online platform transforms consumer insights into actionable strategies, showcasing the power of strategic partnerships in advancing market research.

The Quirk’s New York 2024 event, being held on July 17-18, 2024 at the Javits Convention Center, is an impactful networking event for market research and consumer insights professionals. At this event, attendees will be exposed to a unique blend of educational sessions and networking opportunities. Also, visitors will have a chance to explore cutting-edge methodologies, learn from real-world case studies, and engage with industry leaders. The event will also provide insights into emerging technologies, consumer behavior trends, and innovative research techniques. These insights can be applied to product development, user experience optimization, and marketing strategies for industry professionals.


Unlocking the power of historical data to drive insight, innovation and partnership

Keren Novack of Curion and Chelsea Wang from L’Oréal will co-present a Quirk’s New York session that highlights how L’Oréal leverages historical data to better understand product performance in the competitive landscape. Curion’s role as a key strategic partner is crucial, while providing expertise in managing and analyzing complex datasets of up to 100,000 data points. This partnership, built on trust, flexibility, and a commitment to excellence, enables L’Oréal to transform their historical data into actionable insights for product development and market positioning.


Quirk’s New York Session Abstract:

 L’Oréal is committed to augment our traditional evaluation methods through digital and algorithm science to reach consumers in a deeper and faster way. A worldwide online platform has been created internally to maximize the use of existing data which are generated from quantitative blind use tests (BUTs).  It provides an easy access for key metrics tracking per category, which allows researchers to better position product performance in the competitive universe. Powered by this internal digital product, researchers can run more strategic analysis and build knowledge for product comparison and positioning. Two case studies will be shared to illustrate how L’Oréal leverages this powerful tool to simplify and beautify its category analysis. Currently the tool has entered a second phase which is aimed to expand analysis capability, maximize data quality, and minimize timing for data availability.

Curion is a key strategic partner in this ambition. In this partnership, Curion prioritizes accommodating L’Oréal’s needs by offering manual data entry services and providing comprehensive summaries of test results. Curion continuously supports L’Oreal by providing guidance on improving processes and developing globally applicable solutions to aid in better decision-making. Curion showcases their commitment by undertaking intricate and highly customized reports for the L’Oréal team, by demonstrating flexibility and capability in handling large amounts of data (up to 100,000 data points). The L’Oréal team trusts Curion with significant volumes of data to help inform their global business decisions, emphasizing Curion’s reliability and adaptability in meeting L’Oréal’s needs. With Curion offering tailored solutions, handling complex data with ease, and continuously striving for improvement, Curion is able to strengthen their clients’ businesses and foster long-term collaborative relationships.


Key takeaways:

  • L’Oréal develops a powerful internal tool for category analysis.
  • By leveraging historical data, L’Oréal is able to better understand product performance.
  • L’Oréal’s partnership with Curion is built on trust, flexibility and a commitment to excellence.


Learn more about this session.


Quirk’s New York Session:

  • Wednesday, July 17, 2024 | Room 5 | 12:00 pm – 12:30 pm




About Quirk’s:

Quirk’s has been a driving force in the market research and consumer insights industry for over 35 years. They host the world’s largest insights events, where industry leaders share experiences and innovative methodologies. These gatherings offer impactful networking opportunities across diverse sectors. By engaging in this knowledge sharing and collaboration, researchers enhance their skills, stay current with trends, and innovate in their practices. Through both digital platforms and in-person events, Quirk’s continues to shape the future of market research, equipping professionals with the tools and insights needed to succeed.

About Curion:

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.