Events & News

Farming Verticals for Innovative Research

Curion joins Johnsonville, BISSELL, and Zaxby’s on stage at Quirks Chicago 2024 as we explore diverse research methodologies across categories and break free from dogmatic thinking.

Join Curion and its clients Johnsonville, BISSELL, and Zaxby’s as we explore diverse research methodologies across categories during Quirks Chicago on Tuesday, March 26, 2024.

Watch our session here.


At Curion, we understand that each vertical, be it Food and Beverage, QSR, Beauty and Personal Care, or Durables, requires a unique approach to consumer research. Techniques that yield valuable insights in one category may be underutilized in others, and it is not uncommon for organizations to become entrenched in a dogmatic approach to research.

Our presentation will introduce some of our most effective cross-vertical research techniques, followed by a panel discussion and Q&A session. We will share our experiences in exploring different verticals for innovative research ideas and discuss how these techniques can be applied to your organization’s research efforts. Don’t miss this opportunity to expand your market research toolkit and discover new ways to connect with consumers.


Three takeaways:

  1. Different verticals have developed unique and equally successful ways of researching similar consumer questions.
  2. Techniques that have been honed for years or decades may be easy wins to introduce to your research program.
  3. By “farming verticals” you can rapidly find successful new-to-you techniques that may have unique benefits


Watch our session here.


About Quirks:

The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.

Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.


About Curion:

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.