Events & News

ASBC Brewing Summit: Tapping into Consumer Tastes – How to Design, Execute, and Analyze Consumer-Focused Sensory Testing

Tapping into Consumer Tastes:
How to Design, Execute, and Analyze Consumer-Focused Sensory Testing

The American Society of Brewing Chemists is hosting a workshop where Janelle Harmon, Manager of Sensory Services at Molson Coors Beverage Company, is moderating alongside Curion’s Meghan Peltz, Research Director. Martha Calvert, Ph.D. of Virginia Tech is organizing this interactive workshop.

Learn more about the scientific session workshop here.


About the workshop:

Consumer research can often feel daunting and out of reach for many breweries looking to get feedback on product quality or acceptability during new product development, especially when resources are scarce. This workshop will describe the benefits of consumer research, how to define the test objective, and how to organize and execute tap room surveys, focus groups, and Central Location Tests (CLT)/ Home Use Tests (HUT) at a low cost.

This session will be interacting – offering participants a project-based learning format where they will work in groups to design a consumer survey for a given situation. Each group will be asked to consider the overall test design and how to facilitate their research. To conclude the session, examples of all three consumer tests (including study design and survey structure) will be revealed along with options for data collection, analysis, and interpretation of the results.

The hands-on experience gained from this workshop will provide participants with confidence and a fundamental understanding of how to execute their own consumer study in the future.

Learn more about the scientific session workshop here.


About ASBC:

The American Society of Brewing Chemists was founded in 1934 to improve and bring uniformity to the brewing industry on a technical level. Today, ASBC is comprised of individual and corporate members worldwide representing breweries of all sizes, the allied industries that supply the brewing industry, academic researchers, government agencies, and organizations associated with regulation of the brewing industry.

About Curion:

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.