Events & News

Agility On The Line: Sweet Insights Are The Icing On The Cake

When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. Daniel Perez, Senior Manager of Consumer Insights at Grupo Bimbo, took the stage with Katie Fellows, SVP of Client Services at Curion during Quirks NY on July 19th.

The multi-national food company, Grupo Bimbo, constantly innovates to deliver products to consumers quickly and easily, and without loss of quality when the pressure is on. The Consumer Insights and Sweet Baked Goods Innovation Teams at Bimbo Bakeries USA (BBU) saw opportunities for their cookies and snack cake products, using a flexible small-batch solution that supports an agile product testing environment for the company. The partnership between Curion and BBU generated flexible and customized product testing and consumer insight solutions, resulting in higher product quality with lower production limitations.

In this session, we taught how product testing with agility helps you make lower risk decisions while maintaining high quality on your products in a rapid pace production environment.


Key Takeaways:

  1. Product testing with agility can maintain deep insight levels while firing the right feedback to R&D teams for quick and cost-effective product development.
  2. Quality charges forward over quantity to give the greatest confidence and overcome limitations with low risks.
  3. Choosing the right partner for your product testing and consumer insights is crucial to avoid alienation and ensure high quality before big-batch production.


Watch the presentation here.


About Quirks NY:

The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.


About Curion:

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.