Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle.
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align.
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy.
Curion and Reckitt show how contextualized CLTs can replicate real-world HUT results in fragrance testing, balancing speed, control, and consumer insight.
Curion leaders Keren Novack and Rachel Buss join the Women in Restaurant Leadership podcast to discuss career growth, customer insights, and building cultures that empower women in the restaurant industry.
Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move.
Why does the first bite always taste best? Explore the science behind the "first bite phenomenon" and how Curion Score™ helps remove taste test bias in product insights.
Legacy CPG brands are disappearing as cost pressures, shifting consumer values, and ingredient regulations collide. What's driving the crisis, and what can brands do to survive?
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that better products (not deeper cost cuts) are the key to winning back consumer loyalty.
