Emotional branding and consumer behavior explain why Peeps remain a cultural staple despite polarizing opinions. Curion's research of 19,000+ consumer responses reveals how nostalgia and tradition outrank taste in purchase decisions.
Nearly half of 50+ aged consumers say they make the final purchase decision in health, beauty, and food for their household, but 93% say the brand message misses its mark.
Curion shares what we heard on the floor at Quirk's Dallas 2026, from AI and digital twins to the growing demand for speed, clarity, and real human connection in research.
We walked the floor at Natural Products Expo West 2026. Here's what 70,000 attendees, 4,000+ brands, and three days of insight revealed about where CPG product development is heading.
GLP-1 medications are changing how diners order. Curion data shows diners turning to kids’ menus and smaller portions, forcing restaurants to rethink menu design.
The Curion team shares key takeaways from QRCA 2026, including insights on AI moderation, acting techniques for moderators, and the future of qualitative research.
Curion President Keren Novack talks in an interview on how she believes human truth still outperforms AI in product testing, and how emotion, context, and lived experience shape better decisions.
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle.
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align.
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy.
