Archives

All Articles

Curion QDA: A Legacy of Innovation in Sensory Science

Discover the legacy and future of Curion QDA™, a groundbreaking method in sensory science developed at Stanford and refined over 50 years to measure true consumer perception.

Why Is No One Talking About Product?

CPG companies face a product crisis as consumers demand quality. Despite industry focus on pricing and marketing, product innovation remains the overlooked key to reversing market share decline and driving sustainable growth.

The Future of Beauty Innovation is in the Kitchen

Food-inspired ingredients are revolutionizing the beauty industry, blending clean beauty, functional skincare, and global ingredients to create innovative personal care products. Explore how food trends, sustainability, and culinary fusion are shaping the future of beauty.

The Future of CPG Innovation

The future of CPG innovation is now. With AI, sustainability, personalization, and experiential marketing reshaping the industry, brands that push boundaries will thrive. Discover the key trends driving change and how companies are leveraging data, technology, and consumer insights to stay ahead.

Overcoming Barriers to Innovation in the CPG Industry

Discover why innovation remains challenging for CPG brands and how overcoming common barriers like short-term pressures, cost concerns, and data silos can unlock new growth opportunities and drive consumer-centric innovation.

I Like You, But I Don’t Love You

Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance, driving innovation and market success.

Sweet Innovation Helps the Candy Industry Reimagine Valentine’s Day

Discover how innovation is reshaping Valentine's Day candy with bold flavors, interactive experiences, and data-driven insights. Stay ahead in the confection industry with strategic product testing and marketing.

Can Your Next Super Bowl Brand Extension Fuel Big-Time Growth?

Discover how Super Bowl brand extensions can drive massive growth. Learn from successful campaigns, explore brand stretch research, and uncover key insights for launching new products on the biggest stage in advertising.

Innovate or Renovate: The Imperative Crossroad Brands Must Conquer

The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind.

Testing The Generations: A Guide To How We Talk and Test Different Generations

Curion's experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights.

The Gross, Slimy World of Sensory Science

Discover the spooky side of sensory science! From vomit evaluations to electrifying taste tests, explore the weird, gross, and fascinating experiments behind everyday products.

Fechner Day: Celebrating the Father of Psychophysics

Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI.
Curion: Customer Insights. Delivered
Linkedin Vimeo Facebook
Find Us

111 Deer Lake Road, Suite 120
Deerfield, IL 60015

Phone: (800) 291-1907
Join Us
Learn More
  • 2025 Curion LLC. All rights reserved.