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Innovate or Renovate: The Imperative Crossroad Brands Must Conquer

The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind.

Testing The Generations: A Guide To How We Talk and Test Different Generations

Curion's experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights.

The Gross, Slimy World of Sensory Science

Discover the spooky side of sensory science! From vomit evaluations to electrifying taste tests, explore the weird, gross, and fascinating experiments behind everyday products.

Fechner Day: Celebrating the Father of Psychophysics

Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI.

Curion Score™ Unpacks The Buzz Around RTD Vodka Seltzers

The Curion Score™ shakes up the RTD vodka seltzer market in this latest study, revealing surprising 5-star winners plus a 40% gap in rank on two products that have the same overall liking. Discover which up-and-coming brands excelled on product performance in this $21 billion industry.

Empowering the Next Generation of Sensory Scientists

Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field.

Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference

Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values.

Use of Sensors to Track Usage and Behaviors of a Better-For-You Product

Explore how General Mills partnered with Curion to use smart sensors to track real-time usage of their Better-For-You products. This innovative technology goes beyond traditional surveys, revealing when and how much consumers really use these healthier options.

Updating Alienation Testing with a Wholistic Consumer Perspective

See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades.

Beyond Liking: Curion Score™ Approaches Transcend Traditional KPIs

Discover how Curion Score™ revolutionizes product testing beyond traditional KPIs. This groundbreaking study reveals a holistic approach to consumer research, showing why one-size-fits-all metrics fall short.

Small But Mighty: Delivering Big Results with Minimal Resources

Learn how small sensory teams can deliver big results with limited resources. Experienced professionals come together on overcoming challenges, maximizing efficiency, and growing influence in sensory departments.

Applying ASTM Guidelines to Claim Substantiation

Discover how ASTM guidelines transform claim substantiation for B2B and B2C brands. Cargill and Curion reveal how ASTM guidelines helped them prove their beef and turkey products outshine the competition. This scientific research uncovers insights that consumer preferences can be effectively validated through sensory research.
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