Our Approach
Curion implemented Consumer Acceptance testing that showed branded and non-branded products to allow the test to focus on the fragrance, packaging, and efficacy.
Two fragrance families – Citrus and Fresh – were tested using two prototypes from each family and a control sample belonging to the brand.
The success of these depended on OAL and purchase intent as well as high performing attributes.
Insights
Three phases of product testing evaluated Neat and In-Use product usage:
- Blind Fragrance Evaluations
- Branded Pack Image Evaluations
- Branded Pack Image with Fragrance Evaluations
Citrus
Neat Stage
Both prototypes were inferior to the citrus control on most of the key measures.
In-Use Stage
Both prototypes performed well, with one performing equally as well as the citrus control.
Fresh
Neat Stage
Both prototypes were at parity or outperformed the fresh control on most or all key measures.
In-Use Stage
Both prototypes performed well and were equally as effective as the fresh control.
Results
The fresh prototype clearly outperformed the client’s current product, leaving the client with strong confidence to switch to a highly successful replacement for their fresh fragranced household wipes.
