Food and Beverage

Product testing with agility, paired with a Curion Score™, provided this multinational food and drink client with rock-solid confidence at lightning speed.

A large confectionery company is seeking to develop recyclable packaging for its line of chocolate candy. To mitigate the risk of alienating consumers, the brand is looking for feedback on how this new packaging may impact purchase interest, product freshness, and packaging appearance.

New insights that cover both shared attributes and distinctive qualities in an ideal beer across diverse consumer segments helped carve a unique position for the client to craft precisely tailored products that resonate with specific market preferences while tapping into universal beer trends.

Through Curion’s research, the client harnessed the power of Gen Z’s spending reach around new snacking products that fill whitespace opportunities to delight the young Zoomer generation.

Consumer-driven innovations forged a new path for the client into premium product placements, with a focus on unique and healthy flavor blends.

A well-known and trusted sweet confections company is exploring options to manufacture two of their popular hard candy line varieties at a co-manufacturer and wants to confidently ensure that the quality of their products is maintained by testing current sample products against the co-manufacturers sample.

Using the Curion Score™, a Fortune 100 confectionery brand avoided launching an inferior and underperforming product that would have resulted in a loss of millions in revenue if they had been steered by their traditional CLT and OAL approach alone.