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Front End of Innovation: Breaking through in a market of disruptors

If everyone is disrupting, how does one stand out? Consumer behavior and purchasing has been upended by historical and social events throughout history, and brands respond with increased competition to the point where even disruption has become commoditized. Curion's Michael Nestrud, PhD., VP of Strategic Accounts, spoke on stage with Campbell's Frank Rapacki, Director of Front of Funnel Innovation & Sensory Design at FEI 2023 in this session: Front End of Innovation: Breaking through in a market of disruptors.

ASBC Brewing Summit: Tapping into Consumer Tastes – How to Design, Execute, and Analyze Consumer-Focused Sensory Testing

Consumer research can often feel daunting and out of reach for many breweries looking to get feedback on product quality or acceptability during new product development, especially when resources are scarce. ASBC hosts a workshop where Molson Coors Beverage Company moderates alongside Curion to describe the benefits of consumer research, how to define the test objective, and how to organize and execute tap room surveys, focus groups, and Central Location Tests (CLT)/ Home Use Tests (HUT) at a low cost.

QSR Uncut: Where is the Restaurant Consumer Really Going?

Rachel Buss, Director of Client Services at Curion, takes us inside the mind of today’s restaurant guest.

Quirks Chicago 2023: A splash of flavor in product testing excites new developments in beverages

Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that consumers love.

Quirks LA 2023 – Learn before you launch: Reshape your productivity and minimize risk with Curion Score™

  • February 22, 2023
  • Event
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision.

Gauging How Products Measure Up to the Competition

In this episode of “Confectionery Conversations”, Candy Industry Senior Editor Liz Parker talks with Michael Nestrud about The Curion Score™, a benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database, and companies that have used it, such as Mars.

A Front Seat at the Innovation Revolution: Season 1 & 2 Recap

Paul Earle, thought leader and entrepreneur, interviews brilliant and bold people turning things upside down in a consumer world that is still undergoing a full-blown revolution.

Fast Casual Summit — QSR

The Fast Casual Executive Summit brings together an experienced group of restaurant professionals whose common interests and concerns are brought to the table for open discussion in a fun and relaxing environment.

The Quirk’s Event – New York

Two-day gatherings of client-side researchers and their vendor partners, Quirks Events feature concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively expo hall forms the center of the action.

CRMC 2022

CRMC 2022 is the premier retail marketing event of the year. Network with marketers from over 180 retail brands.

Quirk’s Chicago: Our Curion Session

Register now to hear Curion's session on powering true product understanding across markets and category while spending less.

CFBN Innovation Series: E-Commerce Has Come of Age

Curion's Director of Client Services Midwest, Joey Kreger, will be speaking at CFBN's Innovation Series panel covering the role of E-Commerce and how its expansion has shifted consumers' expectations and needs.
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