Rachel Buss, Director of Client Services at Curion, takes us inside the mind of today’s restaurant guest. What are the trends to watch? How can you tell if a product launch will hit it big? Buss, an experienced end-to-end qualitative and quantitative consumer researcher, covers all of it, and shares best practices to truly gauge the pulse of the foodservice consumer.
Listed to QSR Uncut’s podcast featuring Rachel buss here.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
