Client Challenge
A leading salty snack brand was preparing a new national launch and getting it right was critical. The product met internal benchmarks, but the brand needed to know – could it stand out in a crowded marketplace?
Project Highlight
CLT alone revealed product strengths but adding Curion Score™ and Drivers Analysis provided an added layer of predicted market performance, identifying a specific spice level issue that was holding the product back from outperforming competitors. Enhancing heat level shifted the product from “average” to outstanding.
Key Learnings
Even small sensory details can make or break success in a competitive market. CLT results showed the product was well-liked, but integrating Curion Score™ and Drivers Analysis delivered deeper, more actionable insights than standalone testing.
