According to the Cuisine Institute, 74% of Americans now add hot sauce to their meals, with 45% doing so weekly, fueling its rise as one of the world’s fastest-growing industries.
Client Challenge
A global food brand teamed up with a celebrity to launch a new and exciting hot sauce. The product performed well with UK consumers, and the client wanted to improve its success in the U.S. market. The company needed deeper insights to determine if the product could win over American consumers or if it needed adjustments for a successful launch.
Key Learnings
Through a nationwide in-home usage test (HUT), Curion captured real consumer reactions, using the Curion Score™ to benchmark performance against competitors.
The results showed strong potential for both prototypes, with one surpassing the category leader in key appeal factors: color and texture.
These insights identified the launch-ready product and pinpointed optimization opportunities, empowering data-driven decisions for a successful U.S. market entry.
