Redwood City, CA. – Curion, formerly known as QRS-Tragon, has completed a comprehensive rebranding effort resulting from the merger of Q Research Solutions and Tragon Corporation.
“The ever-changing marketplace has created exciting new opportunities to transform how we deliver our sensory and consumer research services to our clients,” said David Japhet, Chief Executive Officer. “We began our mission last year to create a platform for developing innovative methodologies, acquire and retain the best talent in the industry and to build one of the largest sensory and consumer research suppliers in the US.”
Curio was a Roman orator and visionary in developing Rome’s first amphitheater. His life’s work was a mix of both fresh thinking and the establishment of a timeless icon. The branding team was inspired by the combination of these accomplishments and from this the name Curion is born – proven methods, fresh thinking.
Mr. Japhet summarized both the merger and the new branding by adding, “With this announcement, Curion reaffirms its steadfast commitment to provide our clients with innovative business solutions and consumer insights, while simultaneously expanding our resources and capabilities to meet the ever changing needs of our clients, whenever and wherever opportunities arise.”
More information can be found at Curion’s new website www.curioninsights.com.
Curion has a heritage of over 65 years in consumer and sensory testing with over 85 dedicated employees and specialized facilities in San Francisco, Dallas, Chicago, and New York City metropolitan areas with expertise in food, beverage, personal care, fine fragrance, and home & fabric care. Curion pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA®) and Q Partnership Solutions (QPS). Like Curio, the orator, with his roots as an innovator, Curion continues to develop innovations such as RedJade®, a web-based software and real time reporting tool and qPOD®, a portable olfactory device revolutionizing the testing of scents and aromas.
We are very pleased to share with you that on Wednesday, October 11, 2017, Joel L. Sidel was awarded the David R. Peryam Award by the ASTM Committee E18 on Sensory Evaluation to recognize outstanding professionals in the field of applied sensory science.
The award is granted to individuals who best exemplify the life and career of Dr. David R. Peryam and who possesses many the following attributes:
- Has made significant and sustaining contributions to the advancement of the field of Applied Sensory Science and to the utilization of the science by business and industry;
- Has made significant original contributions;
- Is widely published;
- Has shared knowledge of the field with others through papers, articles, seminars, mentoring, teaching, coaching, and consulting;
- Is or has been an active member of a professional society related to sensory and should have contributed to its growth;
- Has been involved in Community work;
- Has admirable personal characteristics such as humility and sensitivity to others;
- Has given time and efforts to students of sensory research and food science, either as a part-time teacher, guest lecturer, textbook author, or publisher;
- Is diverse – strong in business, applied science;
- Has made a career achievement.
Every one of these attributes certainly describes Joel.
Present at this award dinner from Curion to honor Joel were Rhoda Makled, Sarah Choe, Angie Ameerally, and David Japhet.
Please join me in proudly congratulating Mr. Joel Sidel for this much-deserved lifetime achievement award!