Thought Leadership Whitepapers

Innovation, Insights, and Impact

We bring strong thought leadership to the forefront of product testing and consumer insights. Our research and insights teams and leaders are brimming with knowledge and experience, with unique viewpoints meant to challenge the ordinary.

Explore our Whitepaper collection and uncover cutting-edge innovation that’s redefining the industry. 

One Question, Big Impact

How well does your product perform its task?

Understanding the usage occasion is vital both for successful product trial and repeat purchase.

Whitepaper Collection

When brands do not fully consider the usage occasion when developing a product, it diminishes the product’s potential for success.

Without a solid foundation of sensory science, however, sensory marketing can do more harm than good.

We’re addressing how consumer research can either offset or embrace implicit consumer bias to uncover pivotal insight and how Curion’s methodologies ensure alignment with our clients’ goals.

As more companies realize emotion’s foundational role in consumer connection, nostalgia is central to many brands’ positioning and marketing.

Consumers are unpredictable, emotional, and biased. They’re also the only factor influencing your product’s market health.

The Jobs to be Done methodology uncovers consumers’ instinctive, basal desires by focusing on what they want to accomplish.

Meet Curion

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.