Innovation, Insights, and Impact
We bring strong thought leadership to the forefront of product testing and consumer insights. Our research and insights teams and leaders are brimming with knowledge and experience, with unique viewpoints meant to challenge the ordinary.
Explore our Whitepaper collection and uncover cutting-edge innovation that’s redefining the industry.
One Question, Big Impact
How well does your product perform its task?
Understanding the usage occasion is vital both for successful product trial and repeat purchase.
Whitepaper Collection
When brands do not fully consider the usage occasion when developing a product, it diminishes the product’s potential for success.
Without a solid foundation of sensory science, however, sensory marketing can do more harm than good.
We’re addressing how consumer research can either offset or embrace implicit consumer bias to uncover pivotal insight and how Curion’s methodologies ensure alignment with our clients’ goals.
As more companies realize emotion’s foundational role in consumer connection, nostalgia is central to many brands’ positioning and marketing.
Consumers are unpredictable, emotional, and biased. They’re also the only factor influencing your product’s market health.
The Jobs to be Done methodology uncovers consumers’ instinctive, basal desires by focusing on what they want to accomplish.
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