Whitepaper – Sensory Science vs Sensory Marketing

Different sides of the same coin: solid research fuels effective application

Ever walked into a store and been hit with the prominence of a certain scent?

In recent years, sensory marketing has become a tried-and-true tool for brands to create lasting impressions and initiate the product journey prior to purchase.

Without a solid foundation of sensory science, however, sensory marketing can do more harm than good.

Sensory Science vs. Sensory Marketing

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Meet Curion

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.