Consumers’ needs and frustrations: The meat and potatoes of innovation

If companies asked consumers what they want, they’d lack the foresight and vision to provide truly revolutionary product ideas.

The Jobs to be Done methodology uncovers consumers’ instinctive, basal desires by focusing on what they want to accomplish.

We’re digging into how brands can leverage JTBD to bridge consumer needs and innovation.

Curion Insights Jobs To Be Done Whitepaper

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Curion’s Innovation, Insights, and Impact whitepaper series is here!

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Meet Curion

We’re a sensory and consumer insights firm specializing in applying research to every stage of product development to inform product solutions that address important consumer needs and frustrations. Our aim is to maximize the chance of product success.

Learn more about Curion Insights and our capabilities by visiting our website.