Nostalgia’s impact on consumer preferences: What drives consumer decision-making?
The answer? Emotions.
As more companies realize emotion’s foundational role in consumer connection, nostalgia is central to many brands’ positioning and marketing.
We’re diving into the psychology behind nostalgia, uncovering why it’s such a powerful tool for building consumer relationships, and providing practical advice for how companies can leverage nostalgic appeal.
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Curion’s Innovation, Insights, and Impact whitepaper series is here!
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