“We believe and have confirmed with the 200 brands we service across the global CPG’s that they are thirsty for a more holistic view of their product research from packaging, product testing and most importantly, innovation for their brands.”
Curion, a leading research and consumer product testing firm recently launched LifeLabs.™ an in context-testing approach that allows brands to study the way consumers use their products.
By trying the item at gyms, bars, restaurants and other places where it’s likely to be used, Sean Bisceglia with Curion said companies are increasing the chance that it will be a success.
“We’re delighted to have Greg join our team. His strengths include both the ability to think and plan at the strategic level and to manage the day-to-day, tactical challenges of rapidly changing organizations. His experience and drive will help Curion as we introduce disruptive tools for our clients and grow our footprint.”
“The most revered food and beverage companies are having to evolve how they create new products to stand out on the shelf. With this evolving creation process, our research methods must also evolve…”
“We have brought in professionals from leading Fortune 500 companies, including leading data companies and airlines as we need support to continue our growth and continue to develop and introduce new products.”
