"Front Seat at the Revolution" Volume Two focus on brand new brands that are substantially disrupting the consumer products sector, and the trailblazers behind them. Many of the brands featured in the first “cohort” later emerged as huge winners; Allbirds shoes, Peloton home fitness, Hello oral care, and Olly vitamins are amongst them. Volume Two features promising and provocative new brands such as Magic Spoon cereal, Brightland oils, and Vacation sun care.