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Check out Curion’s CEO Sean Bisceglia on NexxtLevel Brands Podcast where he discusses the importance of consumer data, how Curion does it’s research to collect consumer insights data, and the difference in the ways big brands and small, emerging brands apply this data.
Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how do you conduct product testing with three-year olds?