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Top 10 Restaurant Trends Shaping the Future of Dining

Explore the shifting landscape of the restaurant industry and dive into the top 10 trends identified by Curion's restaurant experts, revealing insights crucial for operators, product developers, marketers, and decision-makers in the restaurant sectors.

Top Trends from Quirks New York

At Quirks New York, our team explored emerging market research trends and live speaking sessions. We traded notes and identified the top 10 trends set to impact our industry, with AI emerging as a key transformative force. The event highlighted the sector's focus on new technologies, evolving consumer behaviors, and enhancing research's strategic impact.

Tips For Creating a Better Brand Experience For Your Customers

How can brands captivate customers through immersive, multi-sensory brand experiences? We uncover real-world case studies from retail, beauty, apparel, food, and beverage brands that have mastered memorable brand experience strategies to create deep emotional connections that turn into customer loyalty.

What Does Value Mean To Your Consumer?

Consumers are more mindful than ever about value tradeoffs, and if brands don't understand what those tradeoffs are for their products, failure is bound to occur. It’s now a necessity for brands to lean into product testing and consumer research to uncover insights on value perceptions around their product, and what their consumers are willing to trade for a satisfied purchase.

Building Product Experiences that Deliver on Consumers’ Emotional Desires

Dive into the emotions and feelings of cosmetics and personal care product experiences and explore how they impact purchasing decisions. How do human senses engage in these experiences, and how can we measure responses qualitatively and quantitatively? Together, these insights can enable the design of better, more consumer-aligned products that resonate with desirable emotions and build stronger brand connectivity.

Lessons Learned From Renowned Product Testing That Spans Half A Century

Curion's 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright.

What Does The “Healthy Consumer” Look Like?

The health and wellness choices consumers are making are constantly reshaping markets and industries. So, why do they change so much and so often? We reveal factors that impact product purchases and uncover how the healthy consumer profile has changed over time, and future health trends brands can build their future strategies around.

The Changing Consumer: Consumer Preferences That Drive Tomorrow’s Products

With a whirlwind of changing trends based on changing consumer preferences, it can be difficult to know where to focus new product developments and existing optimizations for the best results for your brand. That’s why it’s crucial for brands to continue to stay ahead of the curve and understand their consumer behaviors and preferences that hold the power to make or break repeat product purchases.

A Whole New (Digital) World: How can brands connect to consumers in an advanced digital realm?

How are different consumer activities being influenced by the rapid growth of technology and digitization of brands? Deep explorations into advanced digital technologies and solutions can bring brands closer to their target consumers.

Why Product Testing is the Key to Gaining Consumer Trust

Investing in robust testing processes helps brands to position themselves as true industry leaders.

AI-powered Personal Multisensory Experiences to Lead Future Beauty

There's a much bigger picture to the overall product sensory experience, encompassing facets of sustainability, personalization, inclusivity and multisensory input — many of which could be powered by AI.

The Art of Product Testing and Consumer Insights

Companies have multiple products at varying stages at any given time. Does your product truly fill a gap for your target audience? Are you launching the best version of your product? Where can your product be optimized? Through the art of product testing and consumer insights, we’re unveiling solutions behind 5 instrumental stages, from exploration to renovation, that exist across the product and consumer insights landscape.
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