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The Curion Score™ shakes up the RTD vodka seltzer market in this latest study, revealing surprising 5-star winners plus a 40% gap in rank on two products that have the same overall liking. Discover which up-and-coming brands excelled on product performance in this $21 billion industry.
Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field.
Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values.
Explore how General Mills partnered with Curion to use smart sensors to track real-time usage of their Better-For-You products. This innovative technology goes beyond traditional surveys, revealing when and how much consumers really use these healthier options.
See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades.
Discover how Curion Score™ revolutionizes product testing beyond traditional KPIs. This groundbreaking study reveals a holistic approach to consumer research, showing why one-size-fits-all metrics fall short.
Learn how small sensory teams can deliver big results with limited resources. Experienced professionals come together on overcoming challenges, maximizing efficiency, and growing influence in sensory departments.
Discover how ASTM guidelines transform claim substantiation for B2B and B2C brands. Cargill and Curion reveal how ASTM guidelines helped them prove their beef and turkey products outshine the competition. This scientific research uncovers insights that consumer preferences can be effectively validated through sensory research.
Understanding the power of generations is key for brands to connect effectively with their target audiences, as each group has unique preferences and values. By leveraging generational insights, brands can create tailored marketing messages that resonate, build customer loyalty, and drive innovation in product development and engagement strategies.
Explore the shifting landscape of the restaurant industry and dive into the top 10 trends identified by Curion's restaurant experts, revealing insights crucial for operators, product developers, marketers, and decision-makers in the restaurant sectors.
At Quirks New York, our team explored emerging market research trends and live speaking sessions. We traded notes and identified the top 10 trends set to impact our industry, with AI emerging as a key transformative force. The event highlighted the sector's focus on new technologies, evolving consumer behaviors, and enhancing research's strategic impact.
How can brands captivate customers through immersive, multi-sensory brand experiences? We uncover real-world case studies from retail, beauty, apparel, food, and beverage brands that have mastered memorable brand experience strategies to create deep emotional connections that turn into customer loyalty.