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Updating Alienation Testing with a Wholistic Consumer Perspective

See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades.

Beyond Liking: Curion Score™ Approaches Transcend Traditional KPIs

Discover how Curion Score™ revolutionizes product testing beyond traditional KPIs. This groundbreaking study reveals a holistic approach to consumer research, showing why one-size-fits-all metrics fall short.

Small But Mighty: Delivering Big Results with Minimal Resources

Learn how small sensory teams can deliver big results with limited resources. Experienced professionals come together on overcoming challenges, maximizing efficiency, and growing influence in sensory departments.

Applying ASTM Guidelines to Claim Substantiation

Discover how ASTM guidelines transform claim substantiation for B2B and B2C brands. Cargill and Curion reveal how ASTM guidelines helped them prove their beef and turkey products outshine the competition. This scientific research uncovers insights that consumer preferences can be effectively validated through sensory research.

Meet The Generations: A Guide To Their Unique Traits and Spending Habits

Understanding the power of generations is key for brands to connect effectively with their target audiences, as each group has unique preferences and values. By leveraging generational insights, brands can create tailored marketing messages that resonate, build customer loyalty, and drive innovation in product development and engagement strategies.

Top 10 Restaurant Trends Shaping the Future of Dining

Explore the shifting landscape of the restaurant industry and dive into the top 10 trends identified by Curion's restaurant experts, revealing insights crucial for operators, product developers, marketers, and decision-makers in the restaurant sectors.

Top Trends from Quirks New York

At Quirks New York, our team explored emerging market research trends and live speaking sessions. We traded notes and identified the top 10 trends set to impact our industry, with AI emerging as a key transformative force. The event highlighted the sector's focus on new technologies, evolving consumer behaviors, and enhancing research's strategic impact.

Tips For Creating a Better Brand Experience For Your Customers

How can brands captivate customers through immersive, multi-sensory brand experiences? We uncover real-world case studies from retail, beauty, apparel, food, and beverage brands that have mastered memorable brand experience strategies to create deep emotional connections that turn into customer loyalty.

What Does Value Mean To Your Consumer?

Consumers are more mindful than ever about value tradeoffs, and if brands don't understand what those tradeoffs are for their products, failure is bound to occur. It’s now a necessity for brands to lean into product testing and consumer research to uncover insights on value perceptions around their product, and what their consumers are willing to trade for a satisfied purchase.

Building Product Experiences that Deliver on Consumers’ Emotional Desires

Dive into the emotions and feelings of cosmetics and personal care product experiences and explore how they impact purchasing decisions. How do human senses engage in these experiences, and how can we measure responses qualitatively and quantitatively? Together, these insights can enable the design of better, more consumer-aligned products that resonate with desirable emotions and build stronger brand connectivity.

Lessons Learned From Renowned Product Testing That Spans Half A Century

Curion's 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright.

What Does The “Healthy Consumer” Look Like?

The health and wellness choices consumers are making are constantly reshaping markets and industries. So, why do they change so much and so often? We reveal factors that impact product purchases and uncover how the healthy consumer profile has changed over time, and future health trends brands can build their future strategies around.
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