Client Challenge
A well-known quick-service restaurant had an in-market spicy chicken sandwich that wasn’t hitting the mark with consumers and losing sales to competitors, leaving them with an underperforming product.
After their new prototypes failed to raise the bar, the team turned to Curion to find out how to transform their product into a standout performer.
Project Highlight
Curion Score™ provided a new lens that looked beyond basic benchmarks to uncover a deeper and more complete picture behind the entire spicy chicken sandwich.
Instead of treating it as a single product, the Curion Score™ analysis broke down how each component, from toppings, sauces, seasoning levels, and textures, impacted its performance.
With small adjustments, they crafted a new version that improved its Curion Score™ by 2.5 stars, ultimately outshining their original product.
