Client Challenge
Their internal fragrance evaluations weren’t comparable across markets, leaving their team with more questions.
They needed a global strategy grounded in real consumer behavior, not preferences or guesswork.
Project Highlight
Curion helps product leaders make smart global decisions, without the chaos. With the capabilities to run the same CLT framework across three countries, we gave the client insights they could compare side by side.
Regional nuance became clear. Emotional drivers made sense. And the connection between scent intensity and liking had real data behind it.
With Curion global fragrance testing, the client learned which scents had the potential to scale.
Key Learnings
We turned a complicated cross-market question into an understandable, confident set of next steps that aligned R&D, insights, and marketing at the same time.
This study reinforced how important it is for global brands to rely on consistent methodology rather than local patchwork testing. Curion global fragrance testing created a shared language that made cross-market decisions faster and far more grounded.