Client Challenge
A leading foodservice disposables supplier needed to understand why their products weren’t winning more share. They wanted to uncover what operators care about when using these products every day. From what delights them, what frustrates them, and where unmet needs might be hiding, the client seeks to use these undiscovered insights to guide innovation, strengthen brand preference, and grow profitably.
Project Highlight
The consumer isn’t always the end-user. Curion helps brands get closer to the business operators who use their products daily.
By designing a study focused on usage behaviors, pain points, and purchase drivers through online journals, virtual 1:1 interviews, and a national survey, we uncovered operator-driven product improvement signals the brand can act on. Our work gave the product team the clarity needed to prioritize improvements and future innovation.
Key Learnings
Ease of use for operator-driven products is everything, and operators want products that work harder for them. This study reinforced something big: even in categories that seem simple, user experience is often assumed and overlooked. By digging into everyday pain points, we helped surface big opportunities for innovation for operator-driven product improvement.
