Insights
- Our Potato Chip benchmarking study showed parity in Overall Liking (OAL) among the top four performers.
- The Curion Score further differentiated the leading products, revealing that though the products’ OAL was at parity, competitor A’s potato chip was the superior product.
Results
- Curion Score reveals all products are in the top 20% of the benchmark category database, giving new perspective never given before.
- Curion Score pushes beyond OAL and reveals a new insight of the true threat of Private Label.
