Insights
- The traditional KPI Overall Liking (OAL) identified the top-performing products from the others but couldn’t further differentiate the top tier.
- Curion Score’s highlighted the variability of 26% between top products in the novelties category.
Results
Curion Score’s benchmarking comparison capability uncovered significant differences between leading products that would have been undetectable. Armed with this knowledge, the client made market-aligned, strategic product decisions.
