Our Approach
Curion’s rapid prototyping process is a robust innovation methodology that shaves off months from client timelines by integrating consumer research into near impossible deadlines, while keeping expectations high for quality insights.
Phase 1
Day 1: Prototype Product Testing
First CLT testing with delivered results within 24 hours.
Phase 3
Day 4: In-Market Product Testing
Second CLT testing in a different market with strongest performing prototypes competing against competing products.
Phase 2
Day 2 and 3: Research and Development Optimizations
Results, analysis, and rapid optimizations in product development for prototypes.
Phase 4
Hand-in-hand with product testing with agility, each prototype received a Curion Score™ to decipher how each product would compete in the market.
Each Score also outlined the attributes that drove higher liking scores and opportunities to improve lower scores.
Insights
Curion’s product testing with agility paired with the client’s rapid prototyping enabled the highest flexibility to adapt and quickly achieve success in two phases instead of three, shortening the process even more.
All new prototypes exceeded the average Curion Score™ action standard in the RTD coffee, iced coffee, & cold brew category.
All the prototypes also beat out the top competitor product for the client, with one clear winner scoring in the top 13% of the whole category.
Results
An undeniable winning product emerged, giving the client the greatest competitive advantage and confidence of success in the market.
