Building the Best Snack Bar
A leading healthy snack bar brand was looking to leverage consumer insights to co- create the optimal product with all variables considered from packaging and size to appearance and flavor varietals.
Our Approach
Since our client was looking to tackle all pieces of the product design and packaging at once, Curion’s robust BluePrint methodology was perfect for the job. This approach uses consumers’ input to determine the best solution for all elements from positioning, benefits, and product name, to inner and outer packaging, and key attributes of the product itself.
Consumers were taken through six stations, each focusing on a different piece of the product.
Insights
We discovered that the new product was very well received as an indulgent snack.
The use of premium ingredients, produced a low-calorie count, making this a suitable replacement for other, less healthy sweet snack options, while avoiding cannibalization within the brand.
Results
With the insights gained, the client was able to develop prototypes for further testing to confirm marketplace acceptance driving brand share and shelf space. Using Curion BluePrint, the healthy snack bar brand was able to identify optimal combinations of packaging, appearance and taste based on consumer perceptions. This launched a path to becoming No. 2 in market within the category.
1
Concept
Consumers were presented with the new product idea and asked to evaluate overall concept liking, purchase interest, flavor varieties and product names.
2
Taste
Consumers were given three products to evaluate to determine overall liking of taste, texture and purchase interest.
3
Appearance
In this stage, consumers evaluated 4 pairs of bars and determined which they preferred based on appearance.
4
Benefits
For this stage consumers were asked questions which determined the importance and ranking of each benefit and ingredient.
5
Packaging
Consumers were asked to evaluate 6 packaging prototypes to determine packaging attributes, packaging expectations and preferences.
6
Compare
In the final stage, consumers evaluated whether the new product would be used as a replacement and overall value of the product.
