Building the Best Snack Bar
A leading healthy snack bar brand was looking to leverage consumer insights to co- create the optimal product with all variables considered from packaging and size to appearance and flavor varietals.
Since our client was looking to tackle all pieces of the product design and packaging at once, Curion’s robust Product LabsTM Methodology was perfect for the job. This approach uses consumers’ input to determine the best design for all elements from positioning, benefits, and product name, to inner and outer packaging, and key attributes of the product itself.
Consumers were taken through six stations, each focusing on a different piece of the product.
We discovered that the new product was very well received as an indulgent snack.
The use of premium ingredients, produced a low-calorie count, making this a suitable replacement for other, less healthy sweet snack options, while avoiding cannibalization within the brand.
With the insights gained, the client was able to develop prototypes for further testing to confirm marketplace acceptance driving brand share and shelf space. Using Product Labs™, the healthy snack bar brand was able to identify optimal combinations of packaging, appearance and taste based on consumer perceptions. This launched a path to becoming No. 2 in market within the category.
Consumers were first presented with the new product idea and asked to evaluate overall concept liking, purchase interest, flavor varieties and product names.
Consumers were then given three products to evaluate based on taste to determine overall liking of taste, texture and purchase interest.
In this stage, consumers evaluated 4 pairs of bars and determined which they preferred based on appearance.
For this stage consumers were asked questions which determined the importance and ranking of each benefit and ingredient.
Consumers were asked to evaluate 6 packaging prototypes to determine packaging attributes, packaging expectations and preferences.
In the final stage, consumers evaluated whether the new product would be used as a replacement and overall value of the product.