Client Challenge
53% of shoppers still feel that comparing their beauty products in-store matters more than online (48%).
With beauty shopping evolving fast, this leading retailer needed to rethink how their brand delivers value to pilot a site-of-the-future concept. They wanted to understand how shoppers interact with their brand and in stores, what drives loyalty and purchases, and how they compare to other beauty retailers.
Project Highlight
Curion used mixed methods to uncover the full path to purchase and surface what really matters to consumers.
We combined live digital shopalongs, store intercepts, self-guided shopping missions, and a national consumer survey to capture how shoppers move. We segmented key shopper types, observed real behaviors, and identified where the experience breaks down.
Key Learnings
We uncovered the emotional drivers behind shopper decisions and delivered a roadmap to make the in-store beauty experience more engaging, valuable, and aligned with today’s expectations.
Curion gave the client rich insights that redefined the site-of-the-future concept, along with a strong business case to gain approval to invest in a nationwide rollout.
