Our Approach
Curion worked within its diverse teams to form the most comprehensive, dynamic product narrative possible.
1
Diverse teams were chosen to pioneer a Quantitative A&U study to better understand the competitors and its customers’ product preferences and perceptions.
2
Leveraging the brand awareness, perceived attributes, and insights into the competitor brands, Curion selected the highest ranked brands to include in the CLT study.
3
Curion’s carefully executed Central Location Test uncovered a more granular product understanding, highlighting specific areas for optimization such as taste, consistency, and overall liking.
Insights
- Single-source provider testing saved the client ⅓ of their time from the evaluation’s start, ensuring the product was always the star of the show.
- Curion established a seamless transition of knowledge by working cross-functionally with the client’s marketing and R&D teams, ultimately illuminating key areas for optimization and actionable change.
Results
With Curion’s collaborative single-source diverse teams supporting them every step of the way, the client received a holistic picture of the pivotal areas for product optimization, exceeding their consumers’ needs and expectations and gaining market share.
