Our Approach
The client needed to deeply understand behaviors and preferences around snack foods for this generation in order to create winning market products with repeat purchases.
- Curion implemented a digital quantitative consumer survey and recruited 300 Zoomers and Millennials around the nation that identify as occasional snackers.
- The study also sought to understand how these consumers value different features or benefits that surround snacking occasions.
- In-depth interviews were conducted with a smaller group to collect deeper qualitative insights.
Results
The client is now armed with new knowledge on the Zoomer generation and their affinity toward snacks. Whitespaces were identified around the small but noticeable gap between Zoomers and Millennials, allowing opportunities for new product development to delight this generation.
Insights gathered from Gen Z’s were able to answer key questions and topics around snack food occasions that can lead to successful new product innovations.
AREAS OF INSIGHTS
- Sensory characteristics most appealing to Gen Z
- Gen Z’s perception and product decisions around nutritional benefits and sustainability
- Important Jobs To Be Done for a product in order to satisfy snacking needs for Gen Z’s
- Key sources of discovery for Gen Z’s to learn about food trends
