Our Approach
Step 1
Define Test Audience
Curion recruited 149 consumers who use boxed pancake mix at least once every three months.
Step 3
Product Testing with Consumers
Participants evaluated two pairs of samples, each consisting of one prototype and one control.
Step 2
Define Test Method
We launched a Central Location Test (CLT) to gauge consumers’ overall liking and risk of product alienation in a controlled environment.
Step 4
Compare and Analyze
Our team pulled Curion Scores™ for each prototype to compare against the original formula’s results.
Insights
- Participants liked all samples equally, reflected by their minimal risk of alienation and penalties across the board.
- The Curion Score™ highlighted one prototype's considerable advantage.
Results
While our CLT methodology proved the samples to be neck-and-neck in terms of product-liking and risk of alienation, The Curion Score’s™ market-aligned perspective illuminated which prototype would best perform within the category. Our layered approach to research empowered elevated decision-making, mitigated risk of consumer rejection, and saved our client over $500K in ingredients, with just a $20K investment.
