Our Approach
Step 1
Define Test Audience
Curion recruited 150 consumers who use products in the category at least once every three months.
Step 3
Product Testing with Consumers
Participants evaluated multiple samples, each consisting of one prototype and one control.
Step 2
Define Test Method
We launched a Central Location Test (CLT) to gauge consumers’ overall liking and risk of product alienation in a controlled environment.
Step 4
Compare and Analyze
Our team pulled Curion Scores™ for each prototype to compare against the original formula’s results.
Results
While the traditional CLT methodology proved the samples to be too close to call in terms of product-liking and risk of alienation, the Curion Score™ deliverables illuminated which prototype would best perform within the category.
Our layered approach to research empowered stronger and more confident decision-making for the client, mitigated risk of consumer rejection, and saved our client over $500K in ingredients, with just a $20K investment.
