Our Approach
The client needed to identify winning flavor prototypes, pinpoint areas for improvement, and understand their competitive position to make sure their new flavored prototypes will outshine in the market.
Client Objective:
Which flavored prototype is the best?
A CLT was conducted to allow participants to explore the spirit flavor varieties, capturing Overall Liking (OAL), purchase intent, product expectations, and ranked preferences.
Client Objective:
How do the prototypes score within the category?
Curion Score™ was leveraged to dive deeper and determine if the new flavored prototypes perform well against competitors and holistically within the category.
Client Objective:
Where can we improve to win?
Curion Score™ Drivers Analysis provided a roadmap for product improvements, based on hedonic and diagnostic measures.
Insights
While all prototypes held their ground scoring at or above the category average, one formula stood out and surpassed the others with the best flavor profile that captured consumer attention.
Results
A standout prototype emerged, exceeding the competition and the category average, with both strong advantages and recommendations for improvements regarding alternate varieties.
