Food Consulting Group Prevents Market Failure Through Consumer Testing

Group of Kids Eating Frozen Colorful Popsicles in the Summer
Ensuring market acceptance doesn’t have to be expensive.


eFive’s quick and cost effective consumer testing enabled our client to salvage the product before launch, mitigating a $100,000 risk.

Chicago based food consulting company needed a quick and inexpensive way to test a new product flavor before launching it to join other flavor varieties already available and sold.

Our Approach

With eFive’s ability to deliver low touch, fast insights at a low cost, it was the perfect solution to address our client’s need and drive real market success.


The current flavor varieties outperformed all three new flavors in terms of texture, liking, purchase intent and overall liking. Current flavor options should not be replaced by any of the new options, however, one new flavor was identified as the most viable candidate for a line extension.


With eFive’s quick and cost effective consumer testing, our client was able to mitigate a $100,000 risk and save a product launch that would under-perform.

The client had a high incidence sample population, which we were able to leverage our proprietary database to recruit from.

50 respondents were brought in to our facilities for a 30-minute CLT.

Each consumer sampled the current top flavor sellers, along with three new potential flavor offerings and answered a short, 10-question survey.

Curion’s World – Class Data Services team quickly tabulated the results and delivered to the client within TWO BUSINESS days.