Client Challenge
A global CPG company launched an ambitious fragrance development project with Curion, creating scents across all their categories.
However, traditional fragrance testing wasn’t giving them the real, raw reactions they needed.
They needed to dig deeper into what truly intrigued or turned off consumers about novel fragrances, beyond surface-level feedback.
Project Highlight
Curion tapped into talk-to-text technology and paired it with AI analysis allowing consumers to freely share their true, unfiltered thoughts in natural language.
We captured more genuine, emotional responses as if the consumers were simply chatting about their preferences to a friend.
Curion’s AI turned those verbal responses into structured outputs, capturing deeper insights that traditional methods often miss.
This gave the client the kind of feedback they couldn’t get anywhere else, helping them create fragrances that resonated with consumers.
