Client Challenge
A supermarket chain giant couldn’t figure out why their private-label dessert was underperforming compared to competitors.
Initial research provided some answers, but not the full picture. They needed deeper, actionable insights.
Project Highlight
Curion developed a novel questionnaire designed to engage the consumer to provide additional natural reactions, then used AI to analyze thousands of open-ended responses, uncovering hidden insights and sensory desires that traditional research missed.
This approach went below surface-level issues into deeper consumer perceptions, offering a path to product improvement.
The findings helped the client understand real consumer feelings, guiding targeted improvements for their next product iteration.