This week, we attended and presented at Quirks New York, an impactful networking event for market research and consumer insights professionals. Our team explored cutting-edge methodologies, learned from real-world case studies, discovered emerging trends, and engaged with industry leaders.
Networking and Trend Trekking
Walking the show floor, talking to clients, and attending the presentation sessions, we observed some significant trends shaping the market research industry. The event was a melting pot of innovative ideas and forward-thinking strategies, reflecting the diverse and dynamic nature of our industry.
Throughout the event, we kept our ears and minds open, noticing a lot of common themes. The industry’s focus on leveraging new technologies, understanding evolving consumer behaviors, and enhancing the strategic impact of market research was evident. As anticipated, AI emerged as a major theme, promising to be a game-changer within the insights and research industry as we know it.
Big Trends We Saw During Quirks New York
- Diverse Data Collection Methods: Moving beyond traditional online surveys to leverage a variety of data collection techniques for richer insights.
- Insights Team Evolution: Transforming insights functions from order-takers to strategic partners within organizations.
- AI Integration in Research: The wide adaptation of AI tools for data analysis, automation, and enhancing research capabilities.
- Data Quality and Fraud Prevention: Strong focus on detecting and eliminating survey fraud and ensuring data integrity in online research.
- Gen Z Insights: Understanding the unique values, preferences, and behaviors of Generation Z consumers.
- Neuromarketing and Behavioral Science: Integrating neuroscience and behavioral insights into marketing decision-making.
- Client Listening and Decision-Making: Using AI to enhance client listening and improve decision-making processes.
- Evolving Qualitative Research Methods: Reimagining qualitative approaches with new technologies and methodologies.
- Emotional Mapping and Consumer Journey: Using AI-based tools to understand emotional drivers along the customer journey.
- Influencer Marketing Measurement: Developing methods to measure the effectiveness of influencer partnerships.
We’re very excited about many of these trends, including the potential and integration of AI, the evolution of qualitative methods, and the growing strategic role of insights teams to achieve the best outcome for clients.
Curion is staying at the forefront of these developments as they’re set to lead and shape the future of insights and market research. We’re focused on transforming these trends into tangible benefits for our clients, with the goal of helping them in their product development journey through the changing landscape of consumer behavior and technology.
About Quirk’s:
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
