Our Approach
1
Recruit
Curion recruited a mixture of dairy-milk drinkers, regular organic dairy purchasers, and consumers who expressed concern over their beverages’ sugar/carb levels.
2
Design
We launched two studies, CLT and QDA, to provide the client with a more well-rounded product understanding.
3
Collect
Participants first completed the CLT study to highlight critical areas for product improvement.
4
Refine
The client leveraged the findings from the CLT to improve their zero-sugar milk offering before executing the second test.
5
Define
We also launched a QDA® study to reveal what sensory experiences are identified as critical differentiators between prototypes.
Insights
- Participants were excited about the possibility of a zero-sugar milk product, affirming Maple Hill’s hunch that it could be a hit product.
- Consumers preferred prototypes with robust milky taste and thicker, creamier mouthfeel.
Results
Our insights helped illuminate areas for product refinement, allowing the client to retain their signature creamy taste without the sugar. The client also leveraged these findings to patent their product as the first zero sugar milk product on the market.
