Insights
- We created a study assessing the taste performance of new chocolate innovations introduced to the market during that year.
- The top five products all performed equally, as captured by Overall Liking, Expectation Matching, and Purchase Intent.
- The Curion Score captured key differences in category acceptance that would have otherwise gone unnoticed.
Results
The Curion Score maximized the study learnings by revealing advantages and disadvantages through the lens of category benchmarking. Armed with the knowledge that 2 of their top 5 products performed a 20% benchmarking category deficit compared to their front-runner, the client made educated, future-proof product decisions.
