Authored by Keren Novack, President of Curion
In her latest Food Dive article, Curion President Keren Novack sounds the alarm on a growing crisis of the slow decline of the nostalgic brands we once trusted. As snacks and staples quietly disappear or change, it’s clear that legacy CPG brands are being squeezed by a powerful Triple Threat: rising costs, shifting consumer expectations, and mounting regulatory pressure.
Key Takeaways:
- Consumers are splitting between premium and value, leaving “middle-class” brands behind.
- Quiet ingredient swaps and cost-cutting are damaging trust and product performance.
- Regulations like MAHA and new state dye bans are forcing brands to rethink their formulations.
- Waiting for clarity is a risk. Proactive product renovation is now a competitive advantage.
- The brands that double down on quality and relevance will be the ones that last.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
