We connect brands to people.

Our expertise and passionate pursuit of insights enable our clients to make informed decisions that drive meaningful impact.


Product Assessment

In-Market Success

Advancing the way brands connect to people to build a better future.

No one size fits all here. We consider each business objective and market opportunity to create customized solutions that empower true consumer transparency.


Our equation is simple:

Future-proof evolution calls for a fresh take on consumer understanding. We transform data points into robust storylines by combining qualitative, quantitative, sensory, and agile insights and creating dynamic product and packaging narratives. When you can see the whole picture, innovation comes naturally.


Yet our solutions are prolific.

We create insights strategies using our own patented, industry-leading methodologies, from cutting-edge sensory booths to commercial kitchens designed to bring companies and their consumers together. For example, our QSR clients leverage our CLT tasting rooms, focus group areas, Innovation Hub, and state-of-the-art facilities and appliances to transform strategy into reality.  

Case studies

But don’t take our word for it.

For each project and client, we curate a customized strategy utilizing our unique methodologies. Check out the case studies for a peek into how Curion partners with clients to harness the full spectrum of their products’ potential. 

Events & News

You're always part of the conversation.

From eye-opening webinars where we learn and consider the future together to insights-focused events to inject a fresh perspective and food for thought, visit our News + Events section to stay in the loop.

Companies have multiple products at varying stages at any given time. Does your product truly fill a gap for your target audience? Are you launching the best version of your product? Where can your product be optimized? Through the art of product testing and consumer insights, we’re unveiling solutions behind 5 instrumental stages, from exploration to renovation, that exist across the product and consumer insights landscape.
With the growing interest of plant-based alternatives, CPG brands are responding quickly to prioritize the development of plant-based dairy products. But does growing interest equal sales? Loyalty in the dairy category is mixed, with a large majority of U.S. consumers still preferring traditional dairy. There's a broader world of innovation that deserves recognition. Consumers are looking for something unique, and new products and strong competition are all clamoring for the best seat at the table.
Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations.