Insights that lead the industry conversation.
Hunt through the wealth of insights curated by Curion’s thought leadership experts. Each piece has a purpose to stimulate innovation through deep and meaningful research and understanding around a variety of topics, behaviors, insights, and market dynamics. We go beyond your typical industry jargon to deliver a narrative that resonates with businesses seeking to enhance their consumer understanding and elevate their product strategies.
Curion's experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights.
Discover the spooky side of sensory science! From vomit evaluations to electrifying taste tests, explore the weird, gross, and fascinating experiments behind everyday products.
Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI.
The Curion Score™ shakes up the RTD vodka seltzer market in this latest study, revealing surprising 5-star winners plus a 40% gap in rank on two products that have the same overall liking. Discover which up-and-coming brands excelled on product performance in this $21 billion industry.
Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field.
Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values.
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