Consumer insights. Delivered.

We curate comprehensive product and packaging narratives to empower unparalleled consumer understanding and drive innovation.

Understand your consumer.

Innovation

Product Assessment

In-Market Success

No one size fits all here.

We consider each business objective and market opportunity to create customized solutions that empower true consumer transparency.

Impact

Our equation is simple:

Future-proof evolution calls for a fresh take on consumer understanding. We transform data points into robust storylines by combining qualitative, quantitative, sensory, and agile insights and creating dynamic product and packaging narratives. When you can see the whole picture, innovation comes naturally.

Approach

Yet our solutions are prolific.

We create insights strategies using our own patented, industry-leading methodologies, from cutting-edge sensory booths to commercial kitchens designed to bring companies and their consumers together. For example, our QSR clients leverage our CLT tasting rooms, focus group areas, Innovation Hub, and state-of-the-art facilities and appliances to transform strategy into reality.  

Case studies

But don’t take our word for it.

For each project and client, we curate a customized strategy utilizing our unique methodologies. Check out the case studies for a peek into how Curion partners with clients to harness the full spectrum of their products’ potential. 

Events & News

You're always part of the conversation.

From eye-opening webinars where we learn and consider the future together to insights-focused events to inject a fresh perspective and food for thought, visit our News + Events section to stay in the loop.

Curion Achieves A+ Rating From BBB, Demonstrating Commitment to Customer Satisfaction

Curion announces its accreditation and A+ rating awarded by the Better Business Bureau (BBB). This achievement underscores Curion's dedication to delivering exceptional customer service and high-quality consumer research and insights. The A+ rating from the BBB acknowledges the company's unwavering dedication to providing best-in-class research, insights, and customer service, as well as qualities such as trustworthiness, honesty, transparency, responsiveness, and honorability.

ASBC Brewing Summit: Tapping into Consumer Tastes – How to Design, Execute, and Analyze Consumer-Focused Sensory Testing

Consumer research can often feel daunting and out of reach for many breweries looking to get feedback on product quality or acceptability during new product development, especially when resources are scarce. ASBC hosts a workshop where Molson Coors Beverage Company moderates alongside Curion to describe the benefits of consumer research, how to define the test objective, and how to organize and execute tap room surveys, focus groups, and Central Location Tests (CLT)/ Home Use Tests (HUT) at a low cost.

Michael Nestrud, PhD, On 5 Things You Need To Create a Successful Food or Beverage Brand

As a part of Authority Magazine's series called “5 Things You Need To Create a Successful Food or Beverage Brand”, Michael Nestrud, PhD VP, Strategic Accounts, dug in with impactful answers. "You should have enough knowledge about the purchaser of your product to create a vignette about them. Who are they? Why do they need this product? What similar products do they use? How often will they buy it? What types of shops will they find it at? Very rarely do brands use classic demographics as their primary targets anymore. Now it’s all about targeting behavior and beliefs."
Curion: Customer Insights. Delivered
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Deerfield, IL 60015

Phone: (800) 291-1907
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