We connect brands to people.

Companies have multiple products at varying stages at any given time. Does your product truly fill a gap for your target audience? Are you launching the best version of your product? Where can your product be optimized? Through the art of product testing and consumer insights, we’re unveiling solutions behind 5 instrumental stages, from exploration to renovation, that exist across the product and consumer insights landscape.

With the growing interest of plant-based alternatives, CPG brands are responding quickly to prioritize the development of plant-based dairy products. But does growing interest equal sales? Loyalty in the dairy category is mixed, with a large majority of U.S. consumers still preferring traditional dairy. There's a broader world of innovation that deserves recognition. Consumers are looking for something unique, and new products and strong competition are all clamoring for the best seat at the table.

Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations.