We connect brands to people.

Our expertise and passionate pursuit of insights enable our clients to make informed decisions that drive meaningful impact.

Innovation

Product Assessment

In-Market Success

Advancing the way brands connect to people to build a better future.

No one size fits all here. We consider each business objective and market opportunity to create customized solutions that empower true consumer transparency.

Impact

Our equation is simple:

Future-proof evolution calls for a fresh take on consumer understanding. We transform data points into robust storylines by combining qualitative, quantitative, sensory, and agile insights and creating dynamic product and packaging narratives. When you can see the whole picture, innovation comes naturally.

Approach

Yet our solutions are prolific.

We create insights strategies using our own patented, industry-leading methodologies, from cutting-edge sensory booths to commercial kitchens designed to bring companies and their consumers together. For example, our QSR clients leverage our CLT tasting rooms, focus group areas, Innovation Hub, and state-of-the-art facilities and appliances to transform strategy into reality.  

Case studies

But don’t take our word for it.

For each project and client, we curate a customized strategy utilizing our unique methodologies. Check out the case studies for a peek into how Curion partners with clients to harness the full spectrum of their products’ potential. 

Events & News

You're always part of the conversation.

From eye-opening webinars where we learn and consider the future together to insights-focused events to inject a fresh perspective and food for thought, visit our News + Events section to stay in the loop.

Curion joins Bissell, Johnsonville, and Zaxby’s on stage at Quirks Chicago 2024 as we explore diverse research methodologies across categories and break free from dogmatic thinking.
Dive into the emotions and feelings of cosmetics and personal care product experiences and explore how they impact purchasing decisions. How do human senses engage in these experiences, and how can we measure responses qualitatively and quantitatively? Together, these insights can enable the design of better, more consumer-aligned products that resonate with desirable emotions and build stronger brand connectivity.