Insights that lead the industry conversation.
Hunt through the wealth of insights curated by Curion’s thought leadership experts. Each piece has a purpose to stimulate innovation through deep and meaningful research and understanding around a variety of topics, behaviors, insights, and market dynamics. We go beyond your typical industry jargon to deliver a narrative that resonates with businesses seeking to enhance their consumer understanding and elevate their product strategies.
Legacy CPG brands are disappearing as cost pressures, shifting consumer values, and ingredient regulations collide. What's driving the crisis, and what can brands do to survive?
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that better products (not deeper cost cuts) are the key to winning back consumer loyalty.
Curion explains how small-scale innovation like product tweaks and subtle pivots can drive big impact, lower risk, and keep brands agile in a fast-moving market.
Curion’s Tiffany Grube explains to Food Dive why understanding brand equity and consumer motivation is critical before expanding into new grocery store categories.
Discover how the triple threat of shifting consumer preferences, rising inflation, and increased regulatory scrutiny is putting beloved legacy products at risk.
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