Insights that lead the industry conversation.
Hunt through the wealth of insights curated by Curion’s thought leadership experts. Each piece has a purpose to stimulate innovation through deep and meaningful research and understanding around a variety of topics, behaviors, insights, and market dynamics. We go beyond your typical industry jargon to deliver a narrative that resonates with businesses seeking to enhance their consumer understanding and elevate their product strategies.
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Discover why innovation remains challenging for CPG brands and how overcoming common barriers like short-term pressures, cost concerns, and data silos can unlock new growth opportunities and drive consumer-centric innovation.
Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance, driving innovation and market success.
Discover how innovation is reshaping Valentine's Day candy with bold flavors, interactive experiences, and data-driven insights. Stay ahead in the confection industry with strategic product testing and marketing.
Discover how Super Bowl brand extensions can drive massive growth. Learn from successful campaigns, explore brand stretch research, and uncover key insights for launching new products on the biggest stage in advertising.
The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind.
Curion's experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights.
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