Insights that lead the industry conversation.
Hunt through the wealth of insights curated by Curion’s thought leadership experts. Each piece has a purpose to stimulate innovation through deep and meaningful research and understanding around a variety of topics, behaviors, insights, and market dynamics. We go beyond your typical industry jargon to deliver a narrative that resonates with businesses seeking to enhance their consumer understanding and elevate their product strategies.
Curion President Keren Novack talks in an interview on how she believes human truth still outperforms AI in product testing, and how emotion, context, and lived experience shape better decisions.
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle.
Curion, Cargill, and partners explored aroma innovation in horse feed, revealing how scent drives owner trust, product appeal, and cross-market differentiation.
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align.
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy.
Curion and Reckitt show how contextualized CLTs can replicate real-world HUT results in fragrance testing, balancing speed, control, and consumer insight.
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