Insights that lead the industry conversation.
Hunt through the wealth of insights curated by Curion’s thought leadership experts. Each piece has a purpose to stimulate innovation through deep and meaningful research and understanding around a variety of topics, behaviors, insights, and market dynamics. We go beyond your typical industry jargon to deliver a narrative that resonates with businesses seeking to enhance their consumer understanding and elevate their product strategies.
Discover the legacy and future of Curion QDA™, a groundbreaking method in sensory science developed at Stanford and refined over 50 years to measure true consumer perception.
CPG companies face a product crisis as consumers demand quality. Despite industry focus on pricing and marketing, product innovation remains the overlooked key to reversing market share decline and driving sustainable growth.
Food-inspired ingredients are revolutionizing the beauty industry, blending clean beauty, functional skincare, and global ingredients to create innovative personal care products. Explore how food trends, sustainability, and culinary fusion are shaping the future of beauty.
The future of CPG innovation is now. With AI, sustainability, personalization, and experiential marketing reshaping the industry, brands that push boundaries will thrive. Discover the key trends driving change and how companies are leveraging data, technology, and consumer insights to stay ahead.
Discover why innovation remains challenging for CPG brands and how overcoming common barriers like short-term pressures, cost concerns, and data silos can unlock new growth opportunities and drive consumer-centric innovation.
Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance, driving innovation and market success.
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