Ingrained Insights Podcast — Consumer Insight Strategies for New Product Development

Andrew Livermore, SVP, Product & Partnership Solutions at Curion, was recently asked to speak on Snack Food and Wholesale Bakery’s podcast, Ingrained Insights. Andrew speaks about the two most important factors driving product development today: accelerating consumer trends and financially restricted research methods. Snack Food and Wholesale Bakery’s Douglas J. Peckenpaugh also interviews Andrew on brands’ need to identify the voice of the consumer in the product development process, what’s driving consumer testing innovation, and how COVID expanded research tools and solutions to include digital.

Catch the full podcast here.

About Curion

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.

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